This website was archived on July 21, 2019. It is frozen in time on that date.

Sonya Mann's active website is Sonya, Supposedly.

The Power of the Follow-Up Email

email icon
Via Joe The Goat Farmer.

A big part of my new job is emailing people. Not just emailing them once, but sending an initial message, waiting a couple of days, then following up over and over again until they address my questions. Some people respond to the first email, which is great. Some people respond to the second, which is also great. A few people don’t respond until the sixth or eighteenth email. (At least theoretically — I haven’t gotten to that point yet. It’s only been two weeks.)

Vous avez dit email?
Image via g4ll4is.

Maybe the follow-up email is an obvious technique, but it never occurred to me until I started work at ORO. I felt like I could send an email once and leave it at that. If the recipient wanted to respond, they would respond. If they didn’t — well, so much for that! However, when you’re talking to clients and vendors on behalf of a business, you can’t be so laissez-faire.

What’s really great is that the follow-up email works, probably through the power of sheer annoyance. By popping up in someone’s inbox repeatedly, I make them think, “Ugh, this Sonya chick won’t shut up until I respond. FINE.” Basically, I push myself to the top of their to-do list.

I fully intend to use this realization to further my personal interests as well as ORO’s. Expect more irritating emails from me! Sorry in advance.

Pacman eating emails
Illustration by Jonathan Lister.

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