This website was archived on July 21, 2019. It is frozen in time on that date.

Sonya Mann's active website is Sonya, Supposedly.

Toothy Headphones on an Egyptian Billboard

This post is part of my series based on People-Optimized Marketing, summed up by the keywords think, feel, act, and design. It’s a quickie.

striking 3D billboard
Photo by David Evers.

Obviously this billboard wins when it comes to design. The mouthy headphones and three-dimensionality are eye-catching. But how about the necessary intellectual aspects?

commercialized Rolling Stones logo
Illustration by Christopher Dombres.

Well… the billboard conveys a sense of rock-‘n’-roll brashness, and you can identify the brands Nokia and XpressMusic if you look closely. Obviously it has something to do with cell phones (back in the quaint old days of flip phones). But what is the message of the billboard? What is it proposing to the viewer? Mysterious. The think component is not spelled out sufficiently.

Sign up for my newsletter to stay abreast of my new writing and projects.

I am a member of the Amazon Associates program. If you click on an Amazon link from this site and subsequently buy something, I may receive a small commission (at no cost to you).