“The actual propositional content of doctrines has little to do with how religion works socially. Far more than the content of faith as such, what makes religion religion are the images and rhetoric loaded with atavistic and esoteric archetypes (chaos; order; Kek; frogs; a ‘God Emperor,’ to use a common 4chan appellation for Donald Trump) that tend to propagate virally, independent of a centralized source, because they tie into the cultural zeitgeist or answer some cultural need. […] Every time a meme is replicated or a symbol is reused, it only strengthens the socially determined bond of meaning.” — Tara Isabella Burton
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